5 Fresh Yet Essential Aspects That You Must Know About Digital Marketing

Right from print to online, the form of marketing has changed a lot in the last 5 years. This rapid progression does not show any sign of slowing down. Marketers typically count on Search Engine Optimization (SEO), social media, paid ad campaigns, email marketing, and content marketing to generate leads. However, in the last few years, the arena of digital marketing has seen some dramatic but efficient changes.

If you are wondering those changes, then here are some new developments of digital marketing that every digital marketing company and marketer should know:

1. Artificial Intelligence

Artificial Intelligence Share Also known as AI, it holds extraordinary opportunities in this marketing form. Many businesses are already relying on the cutting-edge features and functionalities of AI and some new organizations have started implementing the same to improve digital marketing efforts and get desired results. For instance, many market leaders such as Microsoft, Pizza Hut, and several others are already making the best use of AI features to automate their activities. As per the analysis of Gartner, AI technology will be pervasive in new software companies by 2020 and will increase the global GDP by up to 14% by 2030. When it comes to the realm of digital marketing, companies can use it to examine search patterns, examine consumer behavior, and utilize data from blogging and social media platforms to understand their customers better.

2. ChatBots

One of the finest examples of AI in practice is ChatBots. These are like virtual assistants to chat with customers in real-time. Furthermore, these virtual assistants also provide benefits like exceptional service, automating repetitive tasks, meeting customer expectations, and respond quickly. As per IBM, many businesses can also save more than $8 billion annually with these ChatBots by 2022. Even digital marketing companies can also utilize the benefits of these virtual assistants.

3. Programmatic Advertising and Buying

Programmatic advertising means using AI to sell or purchase advertising space. This new-age process automates the optimization of media inventories and buying placement. Using AI for automating marketing buying removes the needs to ‘Request for Proposals (REPs)’, manual insertion orders, and human negotiations. This also leads to lower acquisition costs and higher conversions as it is more efficient and faster. By using AI, brands can tailor their business messages and convey the same to the right audience at the right time. According to e-Marketers, it is anticipated that by 2020, almost 86% of digital display ads will be programmatic. Currently, real-time bidding is a well-known model of programmatic advertisement.

4. Voice Search and Smart Speakers

According to the Search Engine Land, around 1 billion voice searches (every month) were carried out till January 2018. ComScore states that around 50% of all searches will only be done by voice by 2020. Hence, it is no surprise that businesses are now rethinking and asking their digital marketing company to redesign their strategies as per the increasing effectiveness of voice search. As per the Digital Marketing Institute, implementing voice search strategies will not only about staying relevant but nurturing relationships with the targeted audiences and strengthening brand loyalty.

5. The Dominance of Content Marketing

As per the Point Visible, nearly 88% of B2B marketers say that relevant content helps people see their brand as a trusted and credible resource. Thus, businesses will need to continue investing in this because of the value placed by Google on regularly updated and well-researched articles and blogs. To put it simply, content marketing will continue to play a pivotal role in building relationships with existing customers and attracting newer ones in a quantifiable manner. 

Closing Remarks

Apart from these, video marketing and omni-channel marketing are some other fresh but essential aspects of online marketing that every digital marketing company should know to remain competitive. Lastly, we can only say that technology is constantly evolving with each passing day and changing the way businesses communicate with their customers who are getting savvier and expect a more custom-made experience. So, you must find a reliable digital marketing partner to invest in these futuristic techs and stay ahead of this curve.

Source - writeupcafe.com

What are the Most Important Benefits of Digital Marketing

From the last one decade, the world is changing from analog to digital. Almost every people are using all sorts of knowledge online, therefore, making digital marketing an excellent way to reach out to the targeted audience. The importance of digital marketing not only works to profit marketers but also provides something best to the consumers too.

Have A Look To Understand The Importance Of Digital Marketing

1. Creates Growth Options For Small Business

As small business have less scope to get noticed by the audience. The significance of digital marketing for business lies in the choice to choose your way of marketing as per your budget and reach a broad audience at a pocket-friendly cost. Marketing your product and services for growth is very important for small business. Before it was a task in itself to showcase your product to the huge audience but now the era is full of digitization. The digital way of marketing is customization and therefore much inexpensive. If you are making an effort to an already developed market you can still make your existence felt by targeting a small base of consumers.

2. Make Conversion Rate Higher

The enterprise that is utilizing online as the desirable mode of marketing is capable to measure the conversion rate through real-time utilizing an easy method. That is distinguishing the percentage of the audience who get converted into potential consumers then subscribers and in the end finally become the trusted consumers. Social Media, SEO, Email Marketing, etc helps the brand to get high conversion rate as the create an effective communication transmission to the consumers.

3. Builds Brand Reputation

The good reputation of your product and service on diverse platforms provides the option to consumers to rate your brand as their level of experience. A positive review can increase your brand reputation among the wider audience. Moreover, this leads to building up a strong image of the brand in front of the new consumers hence moving ahead with more growth.

4. Helps To Generate Better Revenues

With improved revenue development expectancy, small and medium businesses utilize digital marketing tools which will have 3.3 times better chances of enlarging their manpower and business – opening their doors to improved, wider and further motility markets both domestic and international.

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