Right from print to online, the form of marketing has changed a lot in the last 5 years. This rapid progression does not show any sign of slowing down. Marketers typically count on Search Engine Optimization (SEO), social media, paid ad campaigns, email marketing, and content marketing to generate leads. However, in the last few years, the arena of digital marketing has seen some dramatic but efficient changes.
If you are wondering those changes, then here are some new developments of digital marketing that every digital marketing company and marketer should know:
Artificial Intelligence Share Also known as AI, it holds extraordinary opportunities in this marketing form. Many businesses are already relying on the cutting-edge features and functionalities of AI and some new organizations have started implementing the same to improve digital marketing efforts and get desired results. For instance, many market leaders such as Microsoft, Pizza Hut, and several others are already making the best use of AI features to automate their activities. As per the analysis of Gartner, AI technology will be pervasive in new software companies by 2020 and will increase the global GDP by up to 14% by 2030. When it comes to the realm of digital marketing, companies can use it to examine search patterns, examine consumer behavior, and utilize data from blogging and social media platforms to understand their customers better.
1. Artificial Intelligence
Artificial Intelligence Share Also known as AI, it holds extraordinary opportunities in this marketing form. Many businesses are already relying on the cutting-edge features and functionalities of AI and some new organizations have started implementing the same to improve digital marketing efforts and get desired results. For instance, many market leaders such as Microsoft, Pizza Hut, and several others are already making the best use of AI features to automate their activities. As per the analysis of Gartner, AI technology will be pervasive in new software companies by 2020 and will increase the global GDP by up to 14% by 2030. When it comes to the realm of digital marketing, companies can use it to examine search patterns, examine consumer behavior, and utilize data from blogging and social media platforms to understand their customers better.
2. ChatBots
One of the finest examples of AI in practice is ChatBots. These are like virtual assistants to chat with customers in real-time. Furthermore, these virtual assistants also provide benefits like exceptional service, automating repetitive tasks, meeting customer expectations, and respond quickly. As per IBM, many businesses can also save more than $8 billion annually with these ChatBots by 2022. Even digital marketing companies can also utilize the benefits of these virtual assistants.
3. Programmatic Advertising and Buying
Programmatic advertising means using AI to sell or purchase advertising space. This new-age process automates the optimization of media inventories and buying placement. Using AI for automating marketing buying removes the needs to ‘Request for Proposals (REPs)’, manual insertion orders, and human negotiations. This also leads to lower acquisition costs and higher conversions as it is more efficient and faster. By using AI, brands can tailor their business messages and convey the same to the right audience at the right time. According to e-Marketers, it is anticipated that by 2020, almost 86% of digital display ads will be programmatic. Currently, real-time bidding is a well-known model of programmatic advertisement.
4. Voice Search and Smart Speakers
According to the Search Engine Land, around 1 billion voice searches (every month) were carried out till January 2018. ComScore states that around 50% of all searches will only be done by voice by 2020. Hence, it is no surprise that businesses are now rethinking and asking their digital marketing company to redesign their strategies as per the increasing effectiveness of voice search. As per the Digital Marketing Institute, implementing voice search strategies will not only about staying relevant but nurturing relationships with the targeted audiences and strengthening brand loyalty.
5. The Dominance of Content Marketing
As per the Point Visible, nearly 88% of B2B marketers say that relevant content helps people see their brand as a trusted and credible resource. Thus, businesses will need to continue investing in this because of the value placed by Google on regularly updated and well-researched articles and blogs. To put it simply, content marketing will continue to play a pivotal role in building relationships with existing customers and attracting newer ones in a quantifiable manner.
Closing Remarks
Apart from these, video marketing and omni-channel marketing are some other fresh but essential aspects of online marketing that every digital marketing company should know to remain competitive. Lastly, we can only say that technology is constantly evolving with each passing day and changing the way businesses communicate with their customers who are getting savvier and expect a more custom-made experience. So, you must find a reliable digital marketing partner to invest in these futuristic techs and stay ahead of this curve.
Source - writeupcafe.com
